Why would I give away my expertise and knowledge for free on my website?
Isn’t blogging just giving away my knowledge for free?
In short, the answer to this question is ‘yes’.
But there are many good reasons why you should give away your knowledge and industry-based information for free.
All of which will benefit your business in the end.
When we say free we mean in the format of blog posts and pages.
How can I prove I am an expert?
One site we are working with – Stress in all its Guises – wants to establish itself as a top influencer in the field of alternative medicine.
They have a lot of free books which they want to give away.
These will become webpages and free downloadable PDFs.
As relative unknowns outside their own industry, the owners need to prove themselves and show their audience that they know what they are talking about, and that they are serious about what they are doing.
By giving information away for free you are establishing yourself as a top influencer and an expert in your field.
Do you want people to engage with your site more?
We have already discussed here how many posts you need to publish to get noticed in Getting found on Google.
What effects should you look for?
Once you have established a solid online presence search engines will begin to send enquirers to your site.
When they arrive, they will begin to engage in with you, your brand and may become followers or customers of your business.
This may take several months, but you will get more organic visitors who will remember who you are.
These types of visitors are likely to return over and over again.
When you blog and share your expertise and knowledge you are establishing yourself as an expert, a top influencer and someone who knows what they are talking about.