Plumbers, like many other tradies, should have a well maintained blog and website if they are going to corner their local market.
In today’s rapidly changing world, not having a website could seriously damage the amount of money you make.
Websites attract customers and allow you, the business person, to showcase your great products and services.
The big mistake many plumbers make is to create a website that can only be referred to as a very expensive electronic flyer.
Sure, it looks great, but is it attracting the clientele you need to maintain a successful business?
If you are serious about making sure your website is working for you, you’ll need an up-to-date blog.
What would a plumber include on a blog?
Your blog should be crammed full of articles which tell prospective clients about you, your services and any products you may wish to on sell.
If you publish posts on a regular basis (2 to 3 per day) search engines will pick up this activity and start to send enquiries your way.
You’ll need to ensure your posts are approximately 250 words and you use keywords pertinent to your subject.
Why not show people how to change a tap washer or unblock a sink?
Use images – royalty free ones that captivate people scanning online.
Your blog should refer to placenames and towns where you provide service, too.
This will help search engines send locals to you.
You may need some guidance on how to put your posts together, but once you have a blog that has a descent amount of posts, you’ll find visitors flocking to your site.
Then, it’s up to you to tap into their hearts and minds and encourage them to give you a call.