A plant expert or a plant nursery, like many other people working in the retail area, should have a well maintained blog and website if they are going to corner their local market.
Let’s face it, not many people are going to drive more than a few miles to purchase a plant, and then have to haul it home.
Plant nurseries have a lot of competition.
There are home gardeners who are propagating their own stock, and community based groups selling all manner of plants at markets and car boot sales.
In fact, a blog could be your unique point of difference that establishes your credibility and makes you the go-to person.
There is no doubt that websites attract customers and allow you, the business person, to showcase your great products and services.
What’s the one big mistake business owners make?
The big mistake is to create a website that can only be referred to as a very expensive electronic flyer.
If you are serious about making sure your website is working for you, you’ll need an up-to-date blog.
Your blog should have short posts published often.
This will not only impress the search engines but will fill your blog with useful articles your customers will enjoy.
See here for our 10 top tips for a plant expert or a plant nursery.
Use good quality images to showcase plants, flowers and other stock.
Your blog should refer to place names and towns where you provide service, too.
This will help search engines send locals to you.
You may need some guidance on how to put your posts together, but once you have a blog that has a descent amount of posts, you’ll find visitors flocking to your site.
Then, it’s up to you to tap into their hearts and minds and encourage them to drop in for a chat.