Car salespersons and dealerships, like many other people working in retail, should have a well maintained blog and website if they are going to corner their local market.
Nearly all car dealerships have websites, but it is a highly competitive business.
Motor car websites are attached to the make of the car, and while some are localized to their area, they are pretty much all the same.
Many dealerships share their car maker’s site with hundreds across the country.
In today’s rapidly changing world, not having a website that attracts organic searches could seriously damage the amount of money you make.
Websites attract customers and allow you, the business person, to showcase your great products and services.
The big mistake car dealerships make is to create a website that can only be referred to as a very expensive electronic flyer.
If you are serious about making sure your website is working for you, you’ll need an up-to-date blog.
A car dealership blog should obviously be about the cars, makes and models which are sold.
Why is it important to maintain a unique and locally relevant blog?
However, there are a lot of other things you could talk about.
Use images to really showcase the cars and other aspects of motoring.
Your blog should refer to placenames and towns where you provide service, too.
This will help search engines send locals to you.
You may need some guidance on how to put your posts together, but once you have a blog that has a descent amount of posts, you’ll find visitors flocking to your site.
Then, it’s up to you to tap into their hearts and minds and encourage them to give you a call.