Why is it important to include a search option on your website?

All website creating tools allow you to include a navigation menu on your website.

This is a great tool which encourages visitors to explore what you have to offer online.

For websites selling products, a well-planned, functional menu is a must.

Why do I need more than a menu?

However, some people believer their menu is enough.

This is not the case.

Your menu provides access to pages which have essential information.

However, many visitors to your site will be interested in specific topics or ideas.

Let’s say you’re shopping for Halloween decorations this October.

You visit an online store and find most of what you need, but you can’t find Halloween themed placemats.

Without a search box option you may not find exactly what you are looking for and to save money on postage, you may go elsewhere.

Why is it important to include a search option on your website?
Why is it important to include a search option on your website?

How can you help visitors find exactly what they are looking for?

To help visitors to your site find exactly what they want make sure you use post titles which reflect what the article is about.

Label pages clearly which explain what is on them.

There is nothing as frustrating as flipping from page to page looking for the answer to your query.

When creating your website think about how it can best serve the visitors you want to turn into customers.

 

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Why is it important to include a search option on your website?
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