A Call to Action is an offer or deal that allows your viewers to get to know you better.
It’s the first step on the rung of the ladder of loyalty.
You are competing with hundreds and thousands of other websites and blogs.
They are all offering your viewers something, trying to entice them to connect.
If come down to heavy with sales pitches, people are going to become suspicious.
Be genuine and fair
They want to know that you have something genuine to offer them and that you are, in some way, interested in them as people, not just customers.
Everyone online should have a Call to Action.
It is a great way to build your newsletter subscribers and begin to connect with people interested in what you have to say.
A Call to Action is a button, image or text that compels your viewers to click on it.
What should my Call to Action be?
When considering what to include in your Call to Action, think about what your viewers would like or what would they need.
It might be a free ‘how to’ booklet or free shipping.
It might be an analyse of their finances or a free health check up.
Web users have become used to seeing and reacting to Call to Actions.
Whether they realise it or not, as they reach the end of your blog post they are anticipating what’s coming up next.
Utilizing this “What’s next?” state of mind is a great way to connect with viewers and begin the process of turning them into followers.