When choosing the best images for your blog or website it is important to take some time to look at the subject of images.
The subject or subject matter is simply what the image is of.
The subject is the feature element of all images.
Getting the right subject is easy if you are selling products, but it can be quite tangible when you are selling services.
If this is the case, why not sit down and make a list of five values that make up your brand.
Let’s say these are:
Integrity, honesty, reliability, trustworthiness and competitive
Now, put each of these into a search engine and search images, not websites.
The results will give you an idea of the images other people use with these words.
You find that your competitors have the same emotions and you definitely don’t want to be using the same images.
Once you have a good idea of what images others are using you can do one of two things.
You can copy them and brand yourself like everyone else (*insert yawn).
Or you can develop new, fresh exciting images that are bold and intriguing.
Remember, how important images are?
An ordinary, everyday blog post with an image will get 94% more attention than one without.
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