There has been much talk about keywords in content marketing fields.
There was a time when they were essential for being found online.
However, as search engine capabilities become more and more advanced, the use of keywords can have a detrimental effect on your search engine results.
You have two things to consider.
One, search engines are robots who can’t speak English.
Two, people use language in its simplest form.
In, How to find out what words your customers are using to search online, we looked out how to write effective blog article titles.
What you need to do is find a balance between the two.
How to use keywords effectively
Choose twenty words which sum up what your blog is about. This might be what you are selling or what service you are providing.
Underline the top five most important words or phrases.
If you have a dog training site these might be ‘dogs’, ‘puppies’, ‘obedience training’, ‘puppy care’, ‘dog training’.
Keep this list beside and try to incorporate some of them into each blog post.
Regular use of keywords
By regularly using the same words and phrases the search engines will be able to identify what your website is about much quicker.
This means they will begin to send people to you much quicker and, if you use these keywords in every post, more often.
Getting found online is the hardest thing for most businesses.
There is no need to overcomplicate your website if you understand how to use keywords successfully.