According to the clever folk at Red Website Design, the shape of your logo has a big impact on what you are trying to say and how you say it.
While you might not be aware of why we chose the designs you did for your business, there is more than likely a deeper reason behind it.
If you want to say how stable and well organized you are your logo will be symmetrical and geometric, like the four-ring Audio design or the BBC.
Alternatively, if you want to convey pleasure, comfort or spontaneity you’ll go for a logo that has a mix of fonts, colours and a curvy image.
This is the favorite of supermarket chains like Woolworths, for example.
If you go for a single image or an abstract design, then you are being more literal.
The panda used by the World Wildlife Fund (WWF) is a good example of this.
How does shape affect the message of your logo?
Round logos send a positive message of unity, protection and friendship.
Square ones are more trustworthy, familiar or more ordered.
Curves send out a message of femininity, motion and pleasure, while spirals are linked to creativity, growth and evolution.
Interesting, 50% of people admire or identify with rectangle logos, while 22% identify with square and 20% with circle.
Check out what else Red Website Design said about logo design here.