In this series of posts we are going to look at how color affects the way people perceive your website.

How should I use the color red
Use colors on your site

There is a wide body of research done that tells us about the effects of colors.

The colors you use tell potential customers important things about your company.

They should be a reflection on your brand and marketing goals.

Today we are going to look at red.

The colour red can help focus on details.

While this helps with increased accuracy in will inhibit creativity.

Sporting teams that have red uniforms have been recorded as doing 60% better than other teams according to research from Durham University in England.

The researchers suggest wearing red, for athletes, as for animals, subconsciously symbolizes dominance and may affect their opponents approach.

In China where red symbolizes prosperity and luck does the colour still force us to pay attention to details and assist in accuracy?

Red It is a strong physical colour that energises us warmth and strength.

It also the colour of survival, aggression and has a much great visual impact.

Things that are red pop out at us and grab our attention. That’s why fire trucks and stop signs are red.

Red has the longest wavelength and therefore is a powerful colour.

Research has shown that we are physically altered by the colour red in that it increases our pulse and stimulates are thoughts.

By having red in the background, your customers may be able to recall information and pay more attention to details.

But, don’t overdo it.

Red is a strong, powerful colour and can be over stimulating, which may lead to aggression.


What does the color red say about your website?
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