In this series of posts we are going to look at how color affects the way people perceive your website.
There is a wide body of research done that tells us about the effects of colors.
The colors you use tell potential customers important things about your company.
They should be a reflection on your brand and marketing goals.
Today we are going to look at brown.
Brown is a wonderful earthy color that has got some bad press lately.
It has become associated with unkempt people, getting your hands dirty and, of course, poo!
However, the right shade of brown intimates seriousness, warmth, reliability and support.
With green, we associate brown with the calming and nurturing aspects of nature.
Do you want your clients to feel more grounded and settled when they visit your site?
Do you want them to associate your site with the natural world?
Or do you want them to have a greater sense of well-being?
Then you might consider using brown in your color scheme.
It is its red and yellow components that bring warmth to the colour brown.
Instinctively, your clients will respond to this.
If you would like to talk to us about how to use colors in your images click here.