Colors can be separated into two sections – warm and cool.
As you can see from this image of the color wheel there is a definite pattern as to how colors are laid out and therefore used.
The three primary colors are red, blue and yellow. All the other colors are created from a combination of these three.
The warm colors range from yellow to reddish violet.
A lot of animals, man-made clothing, cars and trucks, flowers and household items are created from warm colors.
Here are a few examples:
To get the best out of warm colors on your website you them in the foreground.
This is because they bring things forward and make them look larger being more appropriate for foreground elements.
They also give the impression of power and action.
Juxtaposed with cool backgrounds, and the combination will make your website look much more attractive.
However, if you overuse them warm colors can give the idea of passion and danger. (That’s why stop signs and fire engines are red!)
When designing your website it’s a good idea to get a clear picture of what feelings you want to convey. These are the core of your values and brand and will help visitors identify with you and your business.