What are the most important pages to include on your website?
If you’re just staring out and have no idea what to include on your website here are some valuable tips.
Always include a blog on your website.
Posting regular blog articles will help you get found by search engines and increase the number of visitors to your site.
Make sure your posts answer questions that will appeal to a wide range of visitors.
About Us page
If you’ve got an interesting story that tells people why you started your business then include an About Us page.
Use images and let visitors know who the people behind the company are.
Visitors will appreciate your unique story which will make your business more friendly and approachable.
A contact page has more than one function.
Clearly it gives people your businesses’ email and postal details.
It also shows visitors that you are a real on-going establishment that is there for the long haul and is serious about what you do.
Nothing builds a solid reputation like transparency.
Services and products page
Well, this might seem too obvious – you’re online to promote your products and services, but take these pages very seriously.
Make sure that your products are set out clearly and all links work.
Give people an idea of what the costs are for your services.
Use attention-grabbing images that are engaging and reflect your high level of professionalism.