Colors can be separated into two sections – warm and cool.
As you can see from this image of the color wheel there is a definite pattern as to how colors are laid out and therefore used.
The three primary colors are red, blue and yellow. All the other colors are created from a combination of these three.
The cool colors range from violet to yellowish green.
The sky, the sea, greyish buildings, bodies of water and some animals can be represented in ‘cool’ colors.
Here are a few examples:
Things that are represented in cool colors not only give us the feeling that they are ‘chilly’, but they seem further away than warm colors.
If you want to use cool colors on your website, your images will look smaller and will ‘move’ into the background.
If you are going to use these colors for your background they will enhance and showcase any items you have which are warm.
If you are trying to evoke feelings of calm and reassurance then the use of cool colors would be perfect.
This is especially true of blues while purples add a touch of class and give the sense of royalty and prestige.
However, a website that is predominantly created in cool colors may seem cold and unappealing to visitors.