At the time of creating this post, search engines are not able to ‘read’ the content of videos.
With this in mind, it is important to accompany all videos with at least 250 words so that they can find and share your post.
This really only applies to websites and blogs.
When you use videos on social media that’s another matter entirely.
Videos help build greater engagement because for several reasons.
1. Videos are easier to watch
One, there is little effort required from the user.
Reading a blog post, on the other hand, requires the reader to be able to comprehend the text, and also to follow it on a screen such as a phone or tablet.
There is no need to scroll or swipe through the content of a video, it’s all done for you.
So, watching videos is easier than reading print.
2. Videos break through language barriers
Two, videos are a great tool for people who are not fluent in English text.
While you should always include text or captions, videos offer a movie-like experience that can be understood by anyone regardless of their proficiency in the written form of any language.
Blog posts when formatted correctly should be very easy to read.
However, there will always be barriers of some sort.
Videos remove these and allow the viewer to become engaged in its content immediately.
3. A picture says a thousand words
Three, images, whether they are moving or still, convey so much more in a few seconds that hundreds of words.
Many platforms allow you to created videos out of a series of moving slides (images).
Our subconscious mind processes visual information so fast we are not aware it is happening.
With the right kind of images, your business can connect with your viewer and begin to develop worthwhile engagement.