Blogging and creating compelling will certainly draw people to your site, but you will want to convert visitors to customers straight away.
This means having a Call to Action button or link at the end of each posts.
What kind of button should you use?
This depends upon the look of your site and what you want people to do.
You may wish to offer visitors a free report or book in exchange for them joining your email list.
Or you might want to send them directly to your service or product page.
If you can incorporate an image into your Call to Action you’ll find more people will be drawn to it and feel the need to engage.
As well, some colors work better than others.
Yellows and oranges will compel people to act because they create a sense of urgency and also success / wealth.
What is the best way to insert a Call to Action button?
There are quite a few WordPress plugins which will do the job for you.
The best part about them is they are easy to set up and change if needed.
If you change the focus of your site or you want to offer a special deal, all you need to do is change the details on the settings page; you don’t need to change every single page on our website.
Once you’ve created your Call to Action you should test to see what kind of response you get after a month or two.
The results will vary depending upon the length of time your website has been active and what you are offering.
Whatever your reason for being online, it is important to have a clear and functional Call to Action button.