The case for using videos on your site is growing by the day

We’re always going on about how great videos are in boosting traffic.

So, you can imagine how excited we were when we came across this great infographic from Hyperfine Media.

How are videos performing for websites?

It seems that videos are out performing earlier predicted conversation rates.

When a video is included in an email, it leads to 200 – 300% increase in click-through rates.

Including a video on your landing page will increase conversion by 80% and Youtube claims that people using their mobiles to watch videos is increasing by 100% each year.

As well, after watching a video 64% of viewers were more than likely to purchase a product online.

And, real estate listings that include a video receive 403% more queries than those without.

The case for using videos on your site is growing by the day
The case for using videos is growing!

How are people interacting with videos?

These facts come from Hyperfine Media’s post about video use.

They offer a great deal of insight into how people are interacting during and after watching a video on a website or blog.

90% of people say that product videos play a part in helping them to make the decision of purchasing it.

92% of people who view videos on their mobile phones share them on their social networks.

A whopping one third of online activity is time spent watching videos.

80% of people can remember the information they viewed 30 days after watching a video.

36% of people shopping online trust video ads.

It is interesting that the average person online is exposed to 32.3 videos each month.

We hope at least one of them is yours!


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The case for using videos on your site is growing by the day
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