Subheadings are under-utilized by online blog writers.
They were used in books and papers to introduce a different subject or idea into a larger body of text.
Today, they still perform that function but they have a new role.
This new role helps blog posts be read by more and more people.
How do subheadings work with smaller devices?
Along with images, subheadings help break up large pieces of text.
More and more people are visiting websites on their tablets or smart phones.
It is difficult to digest and follow ‘page’ after ‘page’ of text on these smaller screens.
It is easy to lose your place and become disorientated.
Subheadings help break up text.
Give people a reason to keep swiping
Subheadings shouldn’t just be used to introduce new ideas.
They should help visitors decide if they are going to read your article in the first place.
Most people swipe down and review the information on their screens.
They will quickly decide if what you are offering them is worthwhile.
If not, they will leave and go somewhere else. And, you don’t want that to happen!
When creating subheadings use words which are engaging and which will pique the interest of your visitors.