Instagram is definitely something you should consider if you are series about sharing your business’ quality images.
It’s not like other social media platforms where there is an endless chatter of posts, complaints and revokes.
Instagram was established for the sharing of images. It’s that simple.
Or is it?
Instagram allows a business to share still images of their products, services, staff profiles, premises and more.
People can instantly see what kind of business you are running and they can judge what you have to offer based on this information.
These images immediately relay everything you want people to know about your business.
You can use it to get people to read your content or scroll through your products online.
It’s a very easy app to use and works well on all devices.
While it doesn’t have the same clout as Facebook or Twitter yet, it does offer businesses a better way to reach their niche markets.
According to Forrester, people are more than likely to engage with your images, and therefore your business, if you are using Instagram rather than Facebook or Twitter.
Their report states:
But one social network absolutely blew the others away when it came to delivering engagement: Instagram.
Our study found that top brands’ Instagram posts generated a per-follower engagement rate of 4.21%. That means Instagram delivered these brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.
So, what are you waiting for!