If there is so much information available online what’s the point of blogging?

When you see figures from WordPress like this – Each month 409 million people read 22.9 billion pages.

And, there were 65.4 million new posts published each month which received 44.8 million comments – You might think, “Why bother?!”

Already, we’ve looked at the values you can gain from giving information away for free and the importance of establishing yourself as an expert.

But, there is another aspect to offering free information that you really should to consider.

Why give it away?

Nearly every piece of information in the world is free and it is online – somewhere.

All anyone has to do is search for it and, thanks to some very sophisticated search engines like Google, they’ll get a whole list of websites that offer to provide them with an answer.

If there is so much information available online what’s the point of blogging?
What’s the point of blogging?

Providing your clients with your information

If you don’t provide free information to your clients, they may get misinformation from another site.

When My Puppy Club wanted to establish itself as an expert in the field of positive dog obedience training, it set out to provide its followers with everything they would need to train and care for their dog.

They know there is a lot of misinformation out there by so-called experts which can damage a dog’s nature and increase its propensity to attack.

So, 700 posts later they have made sure their followers know and understand every aspect of positive based training.

Are there others online who do it differently from you?

Would your clients benefit from hearing your side or slant on the how’s or why’s?

If you’re a car salesman or a baker, you’ll have your own ideas which your clients will benefit from hearing from.

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If there is so much information available online what’s the point of blogging?
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