Videos are now easy and cheap to create.
No longer do you need expensive equipment or skilled technicians.
You can create compelling videos from images that will improve visitor engagement and may drive up sales.
If you are not using videos you should be. Check out why here – Are videos just another fad in content marketing or are they really something to blog about?
There are quite a few platforms you can use to create fantastic videos.
Today we are going to look at Adobe Spark.
At the time of publishing this post, it is free.
Once you have created your account, choose the video option.
Finding your way around Adobe Spark
You’ll see a blank slide and another series of blank slides appear under it.
Each one will have an idea to get you going based on what you want to showcase.
On the right hand side is the menu that allows you to choose the theme, layout and images.
You can also record your own voice by clicking on the red microphone on the main slide.
Use the slider at the bottom right hand corner of the slide to adjust the length of time.
Before you start create a rough outline of what you want to say.
Try to keep to 5 words per slide.
This will make your video easier to read.
Once you have added your text and images (all of which are free) use the ‘preview’ option to see how your video looks.
Test to see how your video plays
Read the slides out loud so you get a good idea if the timing is right.
Once you are happy with the production choose ‘share’.
When your video has been published download it so you can share it to Facebook and Youtube.
You can use the Adobe link and just share that, but be aware that videos published directly to Facebook have a bigger image and automatically play on timelines.
If you publish your video to Youtube too, you can share the embedded link on your blog and website.