One of the most engaging ‘guest post’ format we’ve seen used was created by a clever author.
She introduced her guest and then said she was going to make them a cuppa to share.
The whole post was conversational and although written, you felt like you were there ‘listening’ to a cosy conversation between two friends.
It was interesting to read and compelling enough to look forward to the next post.
Another author asks her followers to share their favorite handbag as a means of introducing their website or project.
Another, interviews you as the main character of her book which just happens to be a large, grey dog!
Another site asks their guests to share a story about how an animal changed their lives.
If you are going to invite guests on to your blog, try to create an original way of introducing them.
Be clever and entertaining
Many posts are quite humdrum and boring.
What interesting things would your readers find more engaging?
Who are your audience?
What sorts of things do they like?
Men like cars and tools – what is your guest’s favorite car or dream car?
Do they have a special tool they love to use and why?
Be creative and surprise your readers with something a little bit quirky and interesting.
They’ll reward you by returning to your site and engaging over and over again.