In How will our use of the internet change in the next 4 years? we looked at Cisco’s June 2016 VNI global IP traffic forecast report.
One of the most interesting things in this report was the use of videos.
They claim that it would take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month in 2020.
This equates to every second, nearly a million minutes of video content will cross the network by 2020.
Video traffic across the globe will be 82 percent of all consumer Internet traffic by 2020, up from 70 percent in 2015.
This means that a growth of three times the rate from 2015 to 2020, a CAGR of 26 percent.
Internet video traffic will grow fourfold from 2015 to 2020, a CAGR of 31 percent.
Happy video days!
This is very pleasing to those of us who are can already see how well videos are working for content marketers.
We already know that videos increase user engagement.
In, Are videos just another fad in content marketing or are they really something to blog about? we saw that more businesses are using videos on their websites and in social media campaigns.
Over 67% are going to increase their budget to include more videos and 76% say they are seeing benefits from using videos.
Whether you are a fan or not, there is no denying people love to watch videos.
Creating short, snappy videos that result in conversion takes skill, however, this should not put you off.
Talk to us about how easy it is to create compelling videos that can be watched over and over again.