You may not have noticed but there are very few shadows in images of products. In fact, if they were taken by a professional photographer there should be none at all.
The use of light is essential for clear images where you want to showcase a product.
Dark, shadowy images convey feelings of fear and may seem sinister.
This might be something you want to think about if you are selling ghost tours of the local asylum, but not professional services.
Without even realizing it you may be using images which have dark shadows. This is especially true if you have taken them yourself.
If you’ve ever been in a photographer’s studio you would have noticed all the lights. These help eliminate all shadows.
There are programs that you can use which will help you increase the various aspects of light in your photographs.
You’ll need to play around with the settings until you get want you want, but you’ll be surprised at what a difference a few clicks make.
Clear images that are flooded with light are saying that there’s nothing to hide.
They are establishing a level of consumer trust in you and your products, too.
If you are selling a service then you’ll need to use light saturated images too. The images may be of you, your staff or customers enjoying the benefits of your service.
And, as it says above, unless you’re selling ghost tours you don’t want any shadows or areas of darkness.
This will effect a potential customer’s view of you subconsciously. They may not be aware that they are clicking away for that reason. Instead, they will get an uneasy feeling and not want to do business with you.
So, keep your images clear and friendly and they will have maximum impact on your viewers’ positive idea of your business.