Did you know that visitors to your site are only spend one, maybe two seconds to scan your content before deciding to stay or go?
In a special report on the F shaped Pattern and Eyetracking, Jakob Nielsen researched the behaviour of over 200 people.
The results are certainly interesting, but not that surprising.
The F shaped pattern refers to the way we read content online
We first scan the first line, then maybe the second (or at least part of it) and then we run our eyes down the left hand side of the screen.
As the image shows, it creates an F pattern.
Visitors to your site will read across horizontally.
Then their eyes move down the page a little bit and across, horizontally again.
Finally, visitors scan down vertically, their eyes spending less and less time as they reach the bottom of the screen.
So how does this effect layout and blog content?
Construct your posts to give your readers the best of your content
As stated earlier, a great title will certainly old visitor’s attention.
Next, you need a compelling first paragraph which either answers the question or addresses the statement in the title.
You must include the most important information in the first two paragraphs or five lines.
If you are using subheadings – and you should be – they should begin with action words which will cause your visitors to glance at them.
Images should be engaging and relevant to the information presented.
As well, bullet points should be easy to read and include words which jump out.
You’ve only got three seconds to grab someone’s attention, and this is achievable if you take the time to set out your blog posts with the F pattern in mind.