When the average person sit down to search online they do so for several different reasons.
They want to be entertained, informed and educated.
The words they use are usually simple and straight to the point.
These are the words that search engines will try to match to fulfil their search.
These are also the words you should be using in the titles of your blog posts.
What’s wrong with clever titles?
Clever titles don’t get much organic search results.
No one searches for strange or unusual words or phrases.
If you discussing a certain item its name and model should be included in the title.
It’s no use having a title that begins, “How do I keep my dog busy when I’m at work?”
Instead, name the toy and people looking for ideas or reviews about the toy will find you.
Your blog post may also get picked up by people searching for new and interactive dog toys.
How long should blog post titles be?
Your titles should be 60 to 70 characters long, too.
While search engines will pick up every word, only the first 65 or so characters will show up on the results page.
If the words people are searching for are not immediately visible too them they aren’t going to go to your site.
We typed in “How do I keep my dog busy when I’m at work?”
As you can see from this image below the top five results had almost exactly the same words.
Next time you are writing your next post, test the title in Google search and see what results come up.
Create your titles wisely and you’ll get great SEO results.