Using a smartphone, someone can tap, swipe and flick through apps and webpages in less than one second.
If you find this hard to believe, sit next to a 20 something person and watch them go!
It’s quite amazing how fast the mind can sort information and decide whether it is relevant or not; in fact, it’s quite scary.
For those of us who didn’t grow up with computers, never mind about smartphones, it can be hard to take this reality on board when we are writing blog posts.
We tend to write great articles that are full of meaning; are well researched; and are extremely informative.
If we don’t grab the swipers’ attention in that first second, our site will be quickly abandoned and lost.
The only way to hold their attention is to use images.
Images are powerful tools that hold a person’s attention and interest hopefully long enough for them to consider reading your article.
Images will make your content shine and stand out from all the other websites and blogs.
Use images that reflect your brand and values.
Don’t just steal images or use ones from free sites; these will be too familiar and won’t have the impact you want.
Use images that offer your potential customers an added value and meaning. This will compel them to want to engage in you and your business further.