Jakob Nielsen in his article Legibility, Readability, and Comprehension: Making Users Read Your Words, gives some sound and pertinent advice.
He says what we’ve been saying about choosing simple words when writing your blog posts.
It’s the K.I.S.S. principle – Keep it simple, stupid!
Choosing words which are easier to read isn’t dumbing down what you have to say.
It isn’t about appealing to people who are not as clever as you are, either.
It’s about providing good quality content which is easy and, more importantly, quick to read.
Keep your articles flowing
No one wants to get bogged down reading a blog post that has too many consonant-heavy words.
They tie up the tongue and mean most people have to stop and think.
This interrupts the flow of reading and can lead to a visitor leaving your site.
As Nielsen states,
While a website’s visual design is how your company looks online, the site’s writing is how your company sounds online.
If you are online to appeal to as many people as possible your language and tone are going to have to be very user friendly.
If you are using words and phrases which are too long and complicated, you’ll come across as being complex and unreachable.
Visitors may even think you are unattainable, defeating the purpose of why you are online in the first place.
Use simple, everyday words and phrases all of the time and people will want to read your articles a lot.