Now, just because you’ve written your posts in English (or the language of your choice) doesn’t necessarily mean your readers understand what you have to say.
You need to take into consideration how legible your text is.
Legibility is one of the most ignored aspects to content writing, but it is one of the most important.
If your readers aren’t able to recognise words or distinguish them then they are going to find a blog where they can.
We can best understand legibility by thinking of the visual design of our site.
In this post we are going to look at font size
As Jakob Nielsen points out in, Legibility Readability, and Comprehension: Making Users Read Your Words, the size of your font is an important factor in readability.
What size is your font?
If the text on your site is too small it will be much more difficult to read on smaller devices like smartphones and tablets.
It also restricts older people and people with sight issues from reading your posts.
As well, younger people don’t want to have to squint and, if they are reading your post while standing in a queue, for example, they will appreciate how easy it is to read.
If you need to check if the font size is okay, ask to see what your site looks like on your friends’ phones.
Ask an older person to test it for you, too.
Choose a medium to large font for greater readability
With the ability to scroll down there is no need to try and fit all the content on a single ‘page’.
While we know that our posts have to written in a simple language, we should also consider how we present the information.
And, in the case of fonts, size does matter!