One of the most influential methods to become a leader in your field is to create and maintain a website.
This is a lot easier said than done.
While, there are hundreds of platforms available which allow you to build a website yourself many won’t give you the presence you need to attract visitors and convert them into leads.
You are competing with thousands of websites and blogs which are created daily.
WordPress alone claim that a blog is started through them every 2 – 3 seconds. That’s a lot of competition.
So, getting online is not difficult, but how can you compete?
The number of pages and the content are crucial for search engines to find you and point potential customers towards you.
The content has to be of a high quality so people will stay and want to engage in your site.
Blog posts need to published regularly and must have a certain number of characters, which is evaluated into the number of words.
Your posts also need to be keyword rich to a degree.
But there is one more thing you need to succeed…
You need to stick around.
Most websites only have a 90 day shelf life.
That’s just three months from beginning until someone gets tired of maintaining it and loses interest.
Building a successful website and blog which the search engines like and which your customers will love takes months of time and effort.
Posts need to regular and they need to be formatted so they are easy to read on PCs, tablets and smartphones (over 48% of users browse the net on their smart phones).
Getting online might be easy, but succeeding is another matter again.
Are you really prepared for what it takes to generate profitable leads online?