If you want to get found online you could pay a lot of money advertising in the hope that people might click on your link, go to your webpage and – fingers crossed – they purchase your product.
Or, you could give people what they want.
One of the reasons people go online is to find out the answers to their problems.
Knowing what sort of problems your potential customers have is the key to successful content marketing.
It would be a waste of time writing content that you were interested in. well, not unless everyone in the world thought like you which I doubt.
What can you offer visitors to your site?
Consider what sort of problems or issues you could solve.
What do your potential customers need?
What sort of questions are they going to ask?
They are going to be:
“How can I …”
“What is the best way to…”
“Where can I get…”
Make a list of issues which you can solve or offer advice on
Each one of these has the potential to be a great post if you turn each one into a question.
Let’s say you are selling retail products to men aged approximately 30 to 45 years of age.
What kind of problems do they have?
“What is the latest trends in ties?”
“What is the latest range of running shoes?”
“What kinds of things can I buy my wife or partner?”
Being found online is free if your content cleverly answers the issues your potential customers are typing into their search engines.