Educate your readers every day with compelling content
Regardless of what you blog about, each time you start to type you are embarking on a journey to educate your readers.
Whoever visits your website should leave it a little bit more knowledgeable.
This might mean they know what a pair of hiking boots cost or what’s involved in changing a tap washer.
To educate should be a main focus
If you begin writing with the aim to provide information which educates your readers then you are on the right track.
Rather than blogging for the sake of it, you will providing something of value.
People can go on social media to hear others’ opinions, ideas and complaints.
They search online for answers to questions – in other words, education.
This education may just be an idea expressed in a short blog post – like this one.
Or, it might be a list of do’s and don’ts relating to an important subject.
If you continue to provide something of value, your visitors will come back.
They will want to return and find out more from you.
Creating content that matters means that what you write should be educative, interesting and informative.
Start writing from the stand point – What can I offer my visitors today?
Keep this in mind and you’ll create compelling content that is driven by the premise that you should be offering your visitors something worthwhile.