Using images and clear descriptions are the best way to ensure customers will buy your product.
While you are probably aware that you need to create images of products that sell themselves, you should take a lot of care with other items that are being shown in your image.
Just taking a photograph of a product is not enough.
You may choose to photography your product on a white background so that only the product is shown.
This is popular but does your product need another item to support its use?
James Chudley explains the difficult florists had selling flowers because the bouquets were photographed in vases.
In many hospitals in the UK, vases are not allowed.
Potential clients were put off from purchasing because of this reason.
Without realising the florists had undermined their beautifully photographed flowers and affected sales.
Have you ever seen something photographed that didn’t feel quite right?
Cameras and watches are not often photographed near water unless they were advertising the fact that they are waterproof.
Recently, a sofa maker has started using images of dogs lying on their chairs and couches. They don’t use cats though.
This may be because cats have a bad reputation for clawing at furniture.
While many prospective clients may have cats, the manufacturer doesn’t want to put people off buying a new couch thinking the cat will rip it to bits so what’s the use of buying a new one.