Well, the short answer to that question is – YES!
The short explanation is that articles and blog posts with an image get 94% more attention than those without one.
From the moment we open our eyes we are looking at images.
Sure, most of them are of our moms, but as we grow we rely more and more heavily on our eyes to interpret and understand the world around us.
This is one reason why we are so stuck on pictures.
They say a picture says a thousand words and while this is a very old saying, it has never been truer than it is in today’s online market.
The type of images you use matters a lot.
You don’t want the sort of clipart that everyone knows and has been accustomed to seeing.
You should be using images that stand out – jump out and say, “Hey, look at me. Come over here and read this!”
The sort of images you use say a lot about you and what you are offering.
They should be quirky and interesting to gain people’s attention.
They should be bright and engaging, too.
If you are using a platform such as WordPress you will be able to manipulate your images and really utilize them for maximum benefit.
Think about what you want to tell the world about your business and critically analyse the sort of images that support your goals.