In the very competitive world of internet sales, you are going to need all the advantages you can get.
Your content needs to be SEO friendly and you need to have a great product, reasonably priced and great service.
Before visitors can even decide whether they want to purchase from you, your images are going to have to get their attention.
Research shows that over half the people looking online are guided by the images they see.
We love images.
They impart some much information very quickly. The eye scans an image in a split second and the brain makes a value judgement.
“Am I interested?”
“Is this for me?”
“Do I really want to know more?”
Your image has to answer “YES!” to someone scanning your site.
So, while 60% of customers make a purchase based on an image, are your images working hard for you?
What are they saying to potential clients?
Do they reflect your brand?
Are they supporting your great content and products?
If you aren’t sure whether your images are attracting that 60% of customers you might want to evaluate your site.
Check out – How to test if the look of your website is working