Content matters, but engaging content matters more

Writing is an art form, that’s for sure.

Many people are literate enough to write a good article.

But are these articles interesting enough to engage their visitors?

Do these visitors stop reading and swipe away before they’ve finished the article?

Are you creating engaging content?

That all depends on the way the content is presented and, to some extent, the reader.

Here at Get Online Fast we are firm believers that a good writer can make paint drying on the wall interesting.

However, not everyone has that talent.

But there are techniques which can be used which will turn your boring content into something much more compelling.

Content matters, but engaging content matters more
Content matters, but engaging content matters more

Here are a few tips to make your content more engaging

  • Use humor
  • Use anecdotal stories
  • Talk about real people
  • Don’t get bogged down in too many statistics or figures
  • Smile while you’re wiring – it will affect the tone of your piece
  • Use present participle verbs like ‘reading’, ‘discussing’ and ‘planting’ at the beginning of paragraphs
  • Keep sentences short
  • Stay focused on one point per blog article

Remember that being engaging equals popularity, both in life and online.

Striving to be engaging may take time and practice, but it will be well worth the results in the end.

Authors Online
Content matters, but engaging content matters more
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