Blog content holds people’s interest much longer than any other kind of content
While we are big on using videos and images in online marketing, there is no question that content is able to hold’s people’s interest for a much longer time.
Consider what you’re reading now.
It’s a 200 + word document which you’ll read to the end.
Now, that may only be for a minute a best, but for that short time your whole attention is focused on these words.
Notwithstanding the house burning down or one of the kids running away, you will continue to read this post through to its end.
One reason for this is that it is interesting, and the other is that it’s relatively short.
Use the KISS system when writing blogs
Keeping your blog posts short is an advantage because visitors to your site are more than likely going to finish reading them.
If they are too long, they will flick, click or swipe away.
Images are powerful in as much as they can say so much more in a spilt second.
As well, we have been trained from birth to sit and watch a video through to its end.
However, nothing holds interest like a well written blog post on a topic that interests your visitor.
So, what are you waiting for?