Authors, is your website working as hard as it could?
One thing that has really interested me is author websites.
I have been doing a lot of research, and I have discovered that many authors aren’t utilizing their website to attract readers who are looking for their book.
Many of these websites are quite frankly boring.
Now, this might seem like a funny thing to say, but author websites focus on the author and his or her book.
And, you’re thinking that’s what they are supposed to do, right?
What’s In It for Your Readers?
Well, the thing is most people go online to benefit themselves. It’s called the ‘What’s in it for me’ syndrome.
They are not going necessarily going online to read about your writing journey or where to purchase your book (not yet, anyway).
They want to read or watch a video on how they can be informed, educated or entertained – sometimes all three.
Here is a good tip which you can use to help improve the quality of the traffic to your site. These tips will help you gain readers who are actually interested in what you are writing about.
Blogging to Your Readers’ Interests
There are some hard and fast rules about blogging, which I won’t go into here. If you would like to know what they are – click here.
For now, let’s assume you have a blog, and you are blogging on a regular basis.
What are you blogging about?
Are your blog posts interesting to your readers? Do they appeal to who they are and what they want?
Sit down and close your eyes. Create the perfect image of your reader. What does he or she look like?
What age are they? Where do they live? What is their educational background?
The more details you come up with, the clearer your target audience will become.
Now, decide what your perfect reader wants in their life, and how does your book help them.
You could blog about themes: family situations, conflicts, and moments of joy – all manner of things which are of interest to your readers.
Think about these themes as questions. One question equals one blog post.
Remember: short blog posts are more likely to be read over longer ones, and always include a link to your book at the end of each post.
These tips will help your website be found by people who want to read your book.