Authors, Do You Need a Rest from Social Media?
Authors, whether you like it or not, posting, tweeting and sharing content is an integral part of your marketing and promotion efforts.
And, while there are many automated platforms you are still required to manually create the post, add the image and then schedule it.
This is great if you are away on holidays, and you want your social media to continue to work for you, but when does it stop?
The effort alone can take hours of your time. Time that could be spent writing, drinking coffee and, well, doing just about anything that is more interesting.
How long is too long on Social Media?
Many authors have been sharing and posting about their books for years.
They have been creating hundreds, if not thousands, of posts promoting in an effort to sell copies.
But, where does it end?
Where does it stop?
What happens if you need to step away from your computer for a long time? What then?
What Happens When You Stop Posting and Sharing on Social Media?
Have you ever stopped posting and sharing on social media?
Have you noticed what happens?
Nothing – everything stops.
Within a few days you analytics begin to drop off. Your post shares and likes slowly diminish, and you stop getting followers.
After a few weeks it is as if you haven’t existed at all.
How depressing is that?
All that time spent on promoting your fabulous book and it disappears quickly.
What Content Does Last Online?
However, there are posts you can create online which will last, and can be shared on a regular basis.
Blog posts and articles published on your website live forever.
They can also be reposted using different WordPress Plugins to all of your social media platforms automatically saving you a lot of work.
So, the question is:
Authors, why are you wasting your time posting on social media when you should be creating compelling content that has the potential to live forever and attract readers to your site?