People go online for three reasons: education, entertainment and inspiration.
When creating content for your blog are you delivering on one or more of these reasons?
If so, how?
Your blog might be about retail products.
It might be about scientific improvements or the environment.
The subject doesn’t matter so much to your visitors.
While they have found you and are willing to give you a few minutes of their time, they are really there to be educated, entertained or informed.
You can educate visitors to your site by providing them with expert knowledge about a particular subject.
The basic premise of this site, My Puppy Club, is to provide dog obedience and trick training.
However, it also goes on to provide information about dog health, bathing, and even books and apps available for dog owners.
Let’s face it, entertaining people is not easy.
If it’s something you want to do on your blog you might want to use videos and other ways of getting your point across.
Videos are becoming the most popular choice of people online, especially on mobile phones.
Inspiring your visitors
You can use stories to inspire people about heroism and courage.
You can also talk about how a particular product changed someone’s life.
Regardless of your topics, there is no reason why you can’t educate, entertain or inspire your visitors.
If you do, you’ll find more and more people coming to your site.