According to Wyzowl if you love using videos in your content marketing campaigns, like we do, then you’ve got something to celebrate.
They have reported that 88% of businesses surveyed see videos as an important part of their marketing strategy.
As well, 76% of businesses believe that videos offer a good ROI.
These results are further investigated as they reported that 93% of businesses believe that videos helped their consumers gain a greater understanding of their product or service.
And, 72% of businesses believed that videos improved their conversion rate.
These figures are impressive
While no examples were given, studies show that 1 to 2 minute videos are more than likely to be watched till the end.
Any longer and people tend to scroll or swipe away.
As well, if the videos use high quality images and catchy music, there is further evidence to support greater engagement.
These figures are impressive and seem to support how important videos are becoming for businesses.
What are the benefits of videos over blog posts?
Videos help build greater engagement because for several reasons.
One, there is little effort involved from the user.
So, watching videos is easier than reading print.
Two, videos are a great tool for people who are not fluent in English text.
Three, images, whether they are moving or still, convey so much more in a few seconds that hundreds of words.
Therefore, businesses like yours can add so much more value with a 1 or 2 minute video than several blog posts and they really are worth investigating.
Videos are no longer expensive to make and the quality is very good.