A Call to Action is a button, image or text that compels your viewers to click on it.
A Call to Action is an offer or deal that allows your viewers to get to know you better. It’s the first step on the rung of the ladder of loyalty.
Everyone online should have a Call to Action because it is a great way to build your newsletter subscribers and begin to connect with people interested in what you have to say.
1. What are you offering?
Firstly you need to decide what you are going to offer.
In What’s a Call to Actions and where should I put it? We looked at a few things which are offered.
Need more information?
Not every Call to Action is free, but it is a good way to start building a relationship with your clients.
2. Design a button or image
Call to Actions can take the form of an image, button, text or both.
It might be the cover of your latest novel; your image or an icon like a dollar sign.
It might be an email subscriber form where you provide a free product in exchange for an email address.
3. Add the necessary links
Once you’ve designed your Call to Action, add a link to a landing page on your website or a page which has a contact form you’ve created.
Whether you are using links or an email subscriber form make sure that the process of moving between pages is quick and easy to follow.
4. Test your Call to Action
Always make sure your links work and that they are easy to navigate.
You’d be surprised how many don’t at first and need some tweaking.
5. Test that your product works
Regardless of what you are offering make sure it is downloadable easy and quickly.
If you have a large PDF document with images, save it as “Minimal size for online sharing”.
If you are sending the file or link via email make sure the button is clear and easy to find.