Once you’ve linked your website to Google Analytics you’ll probably stare at the screen trying to figure out what all those figures mean.

Here is a short overview of what you need to know if you are just starting out.

Where are your visitors coming from?

GO TO: Acquisition -> All traffic -> Source / Medium

These results show greatest to least visitors in order.

You want to aim for a massive increase in organic traffic.

This means your blog posts are working and people searching for answers / queries are being directed to you.

The 3 most important things Google Analytics reveals about your website’s performance
How long are people staying on your site?

How long are your visitors staying?

GO TO: Acquisition -> All traffic -> Source / Medium

If the figures are zero and you don’t recognise the site, it is more than likely a spam visitor.

Remove these using the Filter Option, but don’t click on the link.

You want people to be staying 1 or more minutes. But, let’s face it. If it only takes 15 seconds to read through your blog post that’s how long most people will stay.

If you want to check, simply read and time how long it takes.

Where are your visitors landing?

GO TO: Behaviour -> Site Content -> Landing pages

This will reveal your most popular pages and blog posts.

To get engage your visitors further, go to these posts and suggest other posts that might be of interest.

Also, make sure your call to action buttons / links are clear on these posts.

Bounce Rates

Don’t be disheartened if your bounce rate is over 85%, this is normal.

To understand how your website is performing, it is important to generate organic traffic and convert visitors into customers.

And, this may be less than one minute.

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3 most important things Google Analytics reveals about your website’s performance
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